Understanding and Profiting from Intellectual Property: A Guide for Practitioners and Analysts - Hardcover

Yang, Deli

Hardcover

ISBN 10: 1403991723 ISBN 13: 9781403991720

Verlag: AIAA, 2008

Inhaltsangabe

As a business subject and as a practice, intellectual property (IP) has gained in importance in recent decades. Understanding and
Profiting from Intellectual Property offers a guide on how to profit from IP , particularly in a global business context. It presents the IP fundamentals, environments, management and strategies in a way which is relevant to both business practice and research. It will enable practitioners to devise a plan based on logically adopted strategic and managerial approaches to commercializing an IP internationally. Providing the reader with a critical understanding on theory and practice from the perspective of international managers, this volume delineates various themes with the help of supporting cases and statistics, and explores the strategic importance of IP to corporate success.

Über diesen Titel

Über die Autorin bzw. den Autor

DELI YANG is R. Burr and D. Clark Professor in International Business at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property. Before embarking on her academic career, she also had professional experience in government policy and international trading. Since the early 1990s, she has been researching IP from the IB angle. She has also been collaborating with multinationals and academics across the world on projects related to IP businesses. As a consultant of the World IP Organization, UN, she has been actively involved with benchmarking global IP systems.

Details zur Ausgabe

• Verlag: AIAA
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 1403991723
• ISBN 13: 9781403991720
• Einband: Tapa dura
• Anzahl der Seiten: 334
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Deutschland