Explaining Consumer Choice - Hardcover

Foxall, G.

Hardcover

ISBN 10: 1403998620 ISBN 13: 9781403998620

Verlag: Palgrave Macmillan, 2007

Inhaltsangabe

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

Über diesen Titel

Über die Autorin bzw. den Autor

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

Details zur Ausgabe

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2007
• Sprache: Englisch
• ISBN 10: 1403998620
• ISBN 13: 9781403998620
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 268
• Kontakt zum Hersteller: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Tiergartenstr. 17; Heidelberg; 69121; Deutschland