Contemporary Strategy Analysis - Softcover

Grant, Robert M.

Softcover

ISBN 10: 1405119993 ISBN 13: 9781405119993

Verlag: Wiley & Sons, 2004

Inhaltsangabe

The new edition of this popular casebook considers current business theory in the context of real business situations.

Specially-written cases illuminate key concepts and techniques in strategic management.

Focuses on well-known companies from North America, Europe and Asia.

New case on Eni S.p.A. and the World oil and gas industry.

Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group.

Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).

Additional support is available at www.blackwellpublishing.com/grant. The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.

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Über die Autorin bzw. den Autor

Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing meat pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI, and other companies. He is also the author of Cases to Accompany Contemporary Strategy Analysis Fifth Edition (Blackwell, 2005).

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This best-selling text has gained widespread recognition for its rigorous approach to business strategy analysis. Introducing students to the fundamental concepts and principles of strategy, it reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies that will enhance the performance of their organizations.

Now in its fifth edition, the book has been thoroughly revised and updated to:

• feature additional material on the strategic planning processes within companies
  
• reflect recent work in the areas of resources and capabilities, industry evolution, and global strategy and the multinational company
  
• include revisions to the section on knowledge management to reflect the maturing of this field
  
• provide a more integrated view of corporate scope, and the organization and management of the multi-business firm
  
• reconsider the shareholder value model, with more coverage of values and corporate social responsibility

Additional support is available at www.blackwellpublishing.com/grant. The website features a Guide for Instructors, downloadable PowerPoint slides, and a selection of new cases to help lecturers plan their courses and make teaching even easier.

Details zur Ausgabe

• Verlag: Wiley & Sons
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 1405119993
• ISBN 13: 9781405119993
• Einband: Taschenbuch
• Auflage: 5
• Anzahl der Seiten: 548
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar