The Handbook of Media Audiences (Global Handbooks in Media and Communication Research, Band 1) - Hardcover

Hardcover

ISBN 10: 1405184183 ISBN 13: 9781405184182

Verlag: Wiley-Blackwell, 2011

Inhaltsangabe

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.

• Details the study of audiences and how it is changing in relation to digital media
• Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
• Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
• Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
• Includes contributions from some of the most outstanding international scholars in the field

Über diesen Titel

Über die Autorin bzw. den Autor

Virginia Nightingale held the position of Associate Professor with the School of Communication Arts at the University of Western Sydney until retiring in 2010. Now an independent scholar, her publications include Media and Audiences: New Perspectives (with Karen Ross, 2003) and Critical Perspectives: Media and Audiences (with Karen Ross, 2003), and New Media Worlds: Challenges for Convergence (ed. with Tim Dwyer, 2007).

Von der hinteren Coverseite

Digital media have dramatically increased the nature and diversity of the ways people can access media content, and the assumption that audiences occupy a position of ‘reception’ is giving way to an understanding of audiences as media-active. As this handbook demonstrates, the study of audiences is shifting and changing accordingly.

Working from the assumption that a better understanding will evolve if future researchers have a solid understanding of the complexity of ‘audience’ and ‘audiences’ and of existing research traditions, the contributors to this handbook offer a wealth of research wisdom and expertise, depth of theoretical engagement with the field, and creativity in the imagination of research interventions. They insist that there is no ‘one-size-fits-all’ way of doing audience research, but that the field works best by identifying particular ‘audience problems’ and applying the best theories and research methods to solving them.

Placing the emphasis on technologies, theories, research methods and research pragmatics, this handbook brings together leading international scholars to provide a comprehensive overview of the complexity and diversity of audience studies.

Working from the assumption that a better understanding will evolve if future researchers have a solid understanding of the complexity of ‘audience’ and ‘audiences’ and of existing research traditions, the contributors to this handbook offer a wealth of research wisdom and expertise, depth of theoretical engagement with the field, and creativity in the imagination of research interventions. They insist that there is no ‘one-size-fits-all’ way of doing audience research, but that the field works best by identifying particular ‘audience problems’ and applying the best theories and research methods to solving them.

Placing the emphasis on technologies, theories, research methods and research pragmatics, this handbook brings together leading international scholars to provide a comprehensive overview of the complexity and diversity of audience studies.

Details zur Ausgabe

• Verlag: Wiley-Blackwell
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 1405184183
• ISBN 13: 9781405184182
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 562
• Herausgeber: Nightingale Virginia
• Kontakt zum Hersteller: Wiley-Blackwell; https://www.wiley.com/en-in; ; Via Bruno Buozzi, 24/26,; Granarolo dell'Emilia BO,; 40057; Italien