Development Communication: Reframing the Role of the Media - Hardcover

 
9781405187954: Development Communication: Reframing the Role of the Media
Hardcover
ISBN 10: 1405187956 ISBN 13: 9781405187954
Verlag: Wiley-Blackwell, 2009

Inhaltsangabe

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.

  • Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
  • Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
  • Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

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Über die Autorin bzw. den Autor

Thomas L. McPhail is Professor of media studies and a fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends 2e (Wiley-Blackwell 2006).

Von der hinteren Coverseite

Development communication is the process of intervening in a systematic or strategic manner with either media (print, radio, telephony, video, and the Internet) or education (training, literacy, schooling) in order to promote positive social change. In Development Communication top media scholars explore the details of communication in areas where modernization has failed to deliver change. This core text gives a complete introduction to the history of development communication, major approaches and theories, the role of NGOs and foundations, feminism digital-divide, and the paradigm shift currently underway. The reframing stresses the power of grass-roots movements and “bottom-up” approaches that challenge the status quo and “top-down” focus of previous approaches.

Aus dem Klappentext

Development communication is the process of intervening in a systematic or strategic manner with either media (print, radio, telephony, video, and the Internet) or education (training, literacy, schooling) in order to promote positive social change. In Development Communication top media scholars explore the details of communication in areas where modernization has failed to deliver change. This core text gives a complete introduction to the history of development communication, major approaches and theories, the role of NGOs and foundations, feminism digital-divide, and the paradigm shift currently underway. The reframing stresses the power of grass-roots movements and “bottom-up” approaches that challenge the status quo and “top-down” focus of previous approaches.

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Verlag
Wiley-Blackwell
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
1405187956
ISBN 13 
9781405187954
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
256
Herausgeber
McPhail Thomas L.
Kontakt zum Hersteller
Wiley-VCH GmbH
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Weinheim
69469
Deutschland

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