Organizational Change - Creating Change Through Strategic Communication (Foundations in Communication Theory) - Softcover

Lewis, Laurie K.

Softcover

ISBN 10: 1405191899 ISBN 13: 9781405191890

Verlag: Wiley-Blackwell, 2011

Inhaltsangabe

Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation.
* Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about
* Fills in an important piece of the applied communication puzzle as it relates to organizations
* Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation

Über diesen Titel

Über die Autorin bzw. den Autor

Laurie K. Lewis is Associate Professor of Communication at Rutgers University. Her work has been published in many highly regarded journals including Academy of Management Review, Human Communication Research, Communication Monographs, Communication Theory, Management Communication Quarterly, Journal of Business Communication among others. Dr. Lewis is also an experienced trainer and consultant in the area of organizational change and a research associate at Lifestory Research.

Von der hinteren Coverseite

What is organizational change and how it can be brought about? Organizational Change integrates major empirical, theoretical, and conceptual approaches to implementers' and other stakeholders' strategic communication during change. Laurie Lewis ties together disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation.
 
Written for both undergraduate and graduate students, the book fills in an important piece of the applied communication puzzle as it relates to organizations. In addition to giving a bold and comprehensive overview of communication research and ideas on change and those who bring it about, each chapter is illustrated with student-friendly, real-life case studies including organizational mergers, governmental/nonprofit policy and procedural implementation, and technological innovation.

Details zur Ausgabe

• Verlag: Wiley-Blackwell
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 1405191899
• ISBN 13: 9781405191890
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 312
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar