Design: Innovate, differentiate, communicate (Tom Peters Essentials)

Peters, Thomas J.

 
9781405302586: Design: Innovate, differentiate, communicate (Tom Peters Essentials)

Inhaltsangabe

Design is about passion, emotion and attachment and it must be at the heart of every business. Discover why design is the Number 1 determinant of whether a product or service stands out. With ideas to transform the way you work, this guide to design helps.

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Über die Autorin bzw. den Autor

Tom Peters, 'businesses best friend and worst nightmare' has been hailed as the uber guru of management by The Economist. His first book, In Search of Excellence changed the way we did business forever. As well as writing Tom Peters manages the tompeterscompany!, a global training and consulting organisation that advises major clients including Asda, PriceWaterhouseCoopers and Virgin Direct. He lives in the US.

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