EXPLORING CORPORATE STRATEGY TEXT AND CASES: Text & Cases (LIVRE ANGLAIS) - Softcover

JOHNSON, Gerry

Softcover

ISBN 10: 140588732X ISBN 13: 9781405887328

Verlag: PEARSON, 2009

Inhaltsangabe

Exploring corporates strategy editado por Pearson-prentice hall

Über diesen Titel

Reseña del editor

Exploring Corporate Strategy: Text & Cases, 8/e Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels. Companion Website with Gradetracker Student Access Card: Exploring Corporate Strategy, 8/e

Biografía del autor

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

Details zur Ausgabe

• Verlag: PEARSON
• Erscheinungsdatum: 2009
• ISBN 10: 140588732X
• ISBN 13: 9781405887328
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 878