Valuepack:Framework for Marketing Management/Global Marketing:A Decision-Oriented Approach/The Marketing Plan Handbook - Softcover

Hollensen, Svend; Kotler, Philip T.; Keller, Kevin Lane; Wood, Marian Burk

Softcover

ISBN 10: 1405888199 ISBN 13: 9781405888196

Verlag: Pearson Education Limited, 2007

Über diesen Titel

Reseña del editor:

Framework for Marketing Management, 3/e Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. Global Marketing: A Decision-Orientated Approach, 4/e Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. The Marketing Plan Handbook, 3/e Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Alto's Marketing PlanPro (a commercial software) to aid in the process.

Über diese Auflage

• Verlag: Pearson Education Limited
• Erscheinungsdatum: 2007
• ISBN 10: 1405888199
• ISBN 13: 9781405888196
• Einband: Tapa blanda