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Introduction to Marketing - Principles of Wholesale and Retail Distribution - Softcover

Converse, Paul Dulaney

 
9781406718171: Introduction to Marketing - Principles of Wholesale and Retail Distribution
Softcover
ISBN 10: 1406718173 ISBN 13: 9781406718171
Verlag: Meisel Press, 2007

Inhaltsangabe

This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the overall picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Meisel Press
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
1406718173
ISBN 13 
9781406718171
Einband
Taschenbuch
Anzahl der Seiten
616
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland