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Inhaltsangabe
Book by de Wit Bob Meyer Ron
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Críticas
"It is an intellectually stimulating book that is certain to engage the student reader through its unique approach" - reviewed by Sally Baack, San Francisco State University for the Academy of Management Learning and Education journal "The authors present each topic as a debate, or tension, between perspectives. They einforce this debate with a selection of readings that presents summaries of original papers representing each perspective. It was these features, along with a 'reflectivepractitioner' tone, that persuaded me to adopt this text" - Paul Knott, Senior Lecturer in Strategic Management, University of Canterbury, Christchurch for the Human Systems Management journal
Reseña del editor
This is the highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, "Strategy 4e" builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses.
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- VerlagCengage Learning EMEA
- Erscheinungsdatum2010
- ISBN 10 1408018993
- ISBN 13 9781408018996
- EinbandTapa blanda
- SpracheEnglisch
- Auflage3
- Anzahl der Seiten490
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