Successful Event Management, A Practical Handbook (with CourseMate and eBook Access Card): Mit Online-Zugang - Softcover

Shone, Anton (Colchester Institute); Parry, Bryn (Southampton Business School, Southampton Solent University)

Softcover

ISBN 10: 1408075997 ISBN 13: 9781408075999

Verlag: Cengage Learning EMEA, 2013

Inhaltsangabe

Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more.

Details zur Ausgabe

• Verlag: Cengage Learning EMEA
• Erscheinungsdatum: 2013
• Sprache: Englisch
• ISBN 10: 1408075997
• ISBN 13: 9781408075999
• Einband: Taschenbuch
• Auflage: 4
• Anzahl der Seiten: 334
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar