Virtually Free Marketing: Harnessing the Power of the Web for Your Small Business - Softcover

Holden, Philip R.

 
9781408100721: Virtually Free Marketing: Harnessing the Power of the Web for Your Small Business
Softcover
ISBN 10: 140810072X ISBN 13: 9781408100721
Verlag: A & C Black Publishers Ltd, 2008

Inhaltsangabe

For many small business owners, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process.

Virtually Free Marketing takes the reader step-by-step through marketing and selling their own products and services effectively on sites such Amazon, eBay, Google and Facebook, covering essential issues such as:
understanding marketing and the 'new' Web starting a blog creating your own website social networking tapping into free or inexpensive sources of help online
Accessible, practical and very effective, Virtually Free Marketing is a must-read whether you're running a small company, club, non-profit organisation or social enterprise.

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Über die Autorin bzw. den Autor

Philip Holden is the co-author of Marketing and PR on a Shoestring. Philip is programme director for the MA in Marketing Communications at the University of Greenwich, London, and devised the marketing component of their MBA in small business management.

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Verlag
A & C Black Publishers Ltd
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
140810072X
ISBN 13 
9781408100721
Einband
Taschenbuch
Anzahl der Seiten
257
Kontakt zum Hersteller
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Verantwortliche Person
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