Collaborative Advantage: How collaboration beats competition as a strategy for success - Softcover

Skinner, Paul

Softcover

ISBN 10: 1408710749 ISBN 13: 9781408710746

Verlag: Robinson, 2018

Inhaltsangabe

Conventional competition-based approaches to strategy no longer work and can actively prevent an organization from achieving its goals. This book proposes an alternative model, that of Collaborative Advantage, to drive a greater level of success that is better for you, better for your customers and better for society.

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Über die Autorin bzw. den Autor

Paul Skinner is the founder of the Agency of the Future, which helps clients drive purpose-led change and better mobilise stakeholders for lasting success. He advises global businesses and pioneering social change organisations as well as institutions of international and global governance.


He is also the founder of MarketingKind, a membership community which brings together business leaders, marketers and change-makers to tackle social and environmental problems through their businesses, volunteering and advocacy.

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The history of business strategy has been built on the idea that businesses must compete to win. But what if the competitive model of business is now broken? In today's interconnected world, could strategies to create competitive advantage actually be holding your business back?

Strategic consultant and social entrepreneur Paul Skinner presents the alternative model of Collaborative Advantage that you can use to drive a greater level of success that is better for you, better for your customers, and better for society.

Create Collaborative Advantage to:

· Achieve greater results with fewer resources.
· Mobilise staff, customers, partners and stakeholders around a common purpose that engages the support of everyone you need.
· Nurture innovation; reach more customers or beneficiaries; build greater loyalty; generate higher income; and forge more ambitious partnerships.

This is an indispensible guide that will help you to rapidly accelerate the growth of your business or the impact of your non-profit organisation by bringing the fuller, value-creating potential of the outside world inside your organisation.



'A valuable contribution to the vital task of getting people to see the business world as a complex, interconnected ecosystem rather than as a sharp-elbowed race to the bottom.'

Rory Sutherland
Vice-Chairman of Ogilvy Group UK and The Spectator's Wiki Man


'A refreshing and optimistic take on the opportunities Collaborative Advantage can open up for business. Paul Skinner speaks from experience .... and it shows.'

Paul George
Senior Partner and Head of International Development, PwC


'This is a profound provocation as to the imperative of a collaborative mindset in an ever more volatile world. Paul has defined a model, and brought it to life with a wide variety of helpful examples, making it applicable to almost any challenge a business or brand might face.'

Mark Evans
Chief Marketing Officer, Direct Line Group

Details zur Ausgabe

• Verlag: Robinson
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 1408710749
• ISBN 13: 9781408710746
• Einband: Taschenbuch
• Anzahl der Seiten: 240
• Kontakt zum Hersteller: Robinson; biuro@robinson.pl; ; Lajkonika 34; Bielsko-Bia?a; 43-382; Polen