Land-based multi-unit service enterprises face significant economic disruption at the present time. A pivotal actor in these organisations is the Multi-Unit Leader (MUL) - otherwise known as District, Area or Regional Manager. Given inherent challenges and their complex positional space, how do effective MULs optimise performance? In his book, Effective Multi-Unit Leadership - full of up-to-date case studies - Chris Edger advances an Integrated Model of MUL that elucidates how key activities (sales-led service, systems and standards - 3Ss) are driven through behavioural practices (commitment, control and change - 3Cs) underpinned by MUL personal characteristics (expertise, emotional intelligence and energy - 3Es). Central to this model is the notion of 'portfolio optimisation through social exchange' (POSE) where MULs apply 'local leadership', leveraging their portfolios through the deft application of exchange-based currencies. As such, this book provides an essential guide to practitioners and academics on the art and science of Effective Multi-Unit Leadership.
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Dr Chris Edger is Professor of Multi-Unit Leadership at the Academy of Multi-Unit Leadership (AMUL), Birmingham City Business School, Birmingham City University, UK. Concentrating exclusively on the art and science of effective 'local leadership' within multi-unit contexts, Professor Edger's teaching specialisms at AMUL are Service Leadership and Operational Improvement. He has a PhD from Warwick Business School (ESRC award), a DMS and MBA from Nottingham Business School, an MSc(econ) with distinction from the London School of Economics and is a Fellow of the Chartered Institute of Personnel and Development. Professor Edger has held Area, Regional and Executive Director positions in UK, US and European-owned multi-site Corporations. Latterly he was Group HR, Service and Productivity Director of Mitchells and Butlers Plc., the UK's leading casual dining operator (22 brands, 2,000 sites and 44,000 employees). In 2010 he and his HR team won the Personnel Today 'HR Impact of the Year' Award.
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