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Communicating Clearly about Science and Medicine: Making Data Presentations as Simple as Possible ... But No Simpler - Softcover

Clare, John

 
9781409440376: Communicating Clearly about Science and Medicine: Making Data Presentations as Simple as Possible ... But No Simpler
Softcover
ISBN 10: 1409440370 ISBN 13: 9781409440376
Verlag: Routledge, 2012

Inhaltsangabe

Scientific communication is challenging, conclusions are rarely clear cut making communicating statistical risk and probability tough, especially to non-statisticians and non-scientists such as journalists. In this book John Clare illustrates how to communicate clearly the risks and benefits contained in a complex data set, and balance the hope and the hype. He explains how to avoid the 'miracle cure' or 'killer drug' headlines which are so common and teaches you how to combine the accuracy of peer-to-peer reviewed science with the narrative skills of journalism.

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Über die Autorin bzw. den Autor

John Clare is an internationally renowned media, communications and crisis consultant who coaches leaders from the medical, pharmaceutical and scientific industries. He holds the prestigious Communiqué Judges Award for Outstanding Healthcare Communication. Following 18 years in journalism, as a reporter, producer and broadcast presenter for ITN, and commissioning editor for the Daily Mail newspaper, John founded LionsDen Communications in 1992.

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Verlag
Routledge
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1409440370
ISBN 13 
9781409440376
Einband
Taschenbuch
Anzahl der Seiten
208
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Vereinigtes Königreich
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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Deutschland