Verwandte Artikel zu Marketing SparkCharts (SparkCharts, 38)

Marketing SparkCharts (SparkCharts, 38)

SparkNotes

 
9781411470507: Marketing SparkCharts (SparkCharts, 38)
ISBN 10: 1411470508 ISBN 13: 9781411470507
Verlag: Sparknotes, 2014

Inhaltsangabe

SparkCharts™:
The information you need-concisely, conveniently, and accurately.
 
Created by Harvard students for students everywhere, these study companions and reference tools cover a wide range of college and graduate school subjects, from Business and Computer Programming to Medicine, Law, and Languages. Theyll give you what it takes to find success in school and beyond. Outlines and summaries cover key points, while diagrams and tables make difficult concepts easier to grasp.

This four-page chart covers:

  • Marketing strategy and opportunities
  • The marketing plan
  • Segmentation, targeting, and positioning
  • Consumer behavior
  • The four Ps: product, place, promotion, and price
  • Market research
  • Marketing in the digital economy
  • Permission-based, database, and direct marketing
  • Marketing ethics
  • Global marketing

 

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Sparknotes
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1411470508
ISBN 13 
9781411470507
Einband
Broschüre
Anzahl der Seiten
4
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar