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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines - Softcover

Mordkovich, Boris; Mordkovich, Eugene

 
9781411628175: Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines
Softcover
ISBN 10: 1411628179 ISBN 13: 9781411628175
Verlag: Lulu.com, 2005

Inhaltsangabe

You’ve got products. You’ve got a website. You’re ready to do business online. Now, how do you attract new customers?

You’ll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-Per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it).

The book also offers tips, techniques, and ideas contributed by 14 top experts in the industry.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Lulu.com
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
1411628179
ISBN 13 
9781411628175
Einband
Taschenbuch
Anzahl der Seiten
202
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland