McQuail′s Mass Communication Theory - Softcover

McQuail, Denis

Softcover

ISBN 10: 1412903726 ISBN 13: 9781412903721

Verlag: SAGE Publications Ltd, 2005

Inhaltsangabe

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'McQuail, as always, offers a clear, concise and - above all - highly accessible introduction to and overview of the sprawling field of communication research and theory' - Anders Hansen, University of Leicester

'One of the most important texts on mass media at present' - A McDowell, Bell College of Technology

'It covers almost everything in mass communication and can be used long after the course as a reference book' - Piet Bakker, University of Amsterdam

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OVER 80,000 COPIES SOLD!

The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.

Thoroughly up-to-date, this new edition includes:

- a glossary of nearly a hundred key terms in media and communication

- additional pedagogical features, such as break out boxes and end of chapter summaries

- more contemporary media examples

The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.

Details zur Ausgabe

• Verlag: SAGE Publications Ltd
• Erscheinungsdatum: 2005
• ISBN 10: 1412903726
• ISBN 13: 9781412903721
• Einband: Tapa blanda
• Sprache: Englisch
• Auflage: 5
• Anzahl der Seiten: 624