Marketing: A Critical Introduction - Softcover

Hackley, Chris

Softcover

ISBN 10: 1412911494 ISBN 13: 9781412911498

Verlag: SAGE Publications Ltd, 2009

Inhaltsangabe

This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum Chris Hackley has produced an indispensable supporting text for upper level, undergraduate Marketing courses. Each chapter includes review questions, case studies reflecting issues in the chapters, along with supporting case questions and reflections, and vignettes that cover stimulating practical examples.

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Über die Autorin bzw. den Autor

Chris Hackley has been Professor of Marketing at Royal Holloway, University of London, since 2004, when he was appointed as the university's first Chair in Marketing. His PhD from the Department of Marketing at Strathclyde University, Scotland, focused on the creative development process in top advertising agencies. He teaches, researches, writes and consults on topics in advertising, marketing, and consumer cultural policy.  

Details zur Ausgabe

• Verlag: SAGE Publications Ltd
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 1412911494
• ISBN 13: 9781412911498
• Einband: Taschenbuch
• Anzahl der Seiten: 186
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland