The Essential Brand Book: Over 100 Techniques To Increase Brand Value - Softcover

Hennink, Monique; Hutter, Inge; Bailey, Ajay

Softcover

ISBN 10: 1412922267 ISBN 13: 9781412922265

Verlag: SAGE Publications Ltd, 2010

Inhaltsangabe

This comprehensive text takes a practical approach that mirrors the path that students follow in conducting a research project. The book is based on the authors' highly successful multidisciplinary qualitative methods workshops, which have been conducted for over a decade. They introduce a 'qualitative research cycle' that leads students through the selection of appropriate methods, the collection of data, and the transformation of findings into a finished project. The book provides a clear explanation of the nature of qualitative research and its key concepts.

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Über die Autorinnen und Autoren

Monique Hennink is an Associate Professor in the Hubert Department of Global Health in the Rollins School of Public Health at Emory University. Inge Hutter is Professor of Demography at the Population Research Centre at the Faculty of Spatial Sciences in the University of Groningen. Ajay Bailey is a post-doctoral research fellow at the Population Research Centre at the Faculty of Spatial Sciences in the University of Groningen

Monique Hennink is an Associate Professor in the Hubert Department of Global Health in the Rollins School of Public Health at Emory University.
Inge Flutter is Professor of Demography at the Population Research Centre at the Faculty of Spatial Sciences in the University of Groningen.
Ajay Bailey is a post-doctoral research fellow at the Population Research Centre at the Faculty of Spatial Sciences in the University of Groningen.

Details zur Ausgabe

• Verlag: SAGE Publications Ltd
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 1412922267
• ISBN 13: 9781412922265
• Einband: Taschenbuch
• Anzahl der Seiten: 304
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar