Events Management: An Integrated and Practical Approach - Hardcover

Raj, Razaq; Walters, Paul; Rashid, Tahir

Hardcover

ISBN 10: 1412923344 ISBN 13: 9781412923347

Verlag: SAGE Publications Ltd, 2008

Inhaltsangabe

Book by Raj Razaq Walters Paul Rashid Tahir

Über diesen Titel

Críticas

'Guiding readers through the practicality of events management, this textbook is a dependable and versatile resource for understanding the elements of working successfully in the events industry. It explains the application, theory, practicalities and value of events management essentials.'
The Financial Express

Reseña del editor

'This is an excellent publication, that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, University of Salford

Guiding readers through the practicalities of events management, this book is the resource for understanding the many elements of working successfully in the events industry.

Bridging the ever-widening gap between specialists, this book you will enable to be fully conversant with the application, theory, practicalities and value of events management essentials, including:

- equipment and design,

- planning

- marketing and PR,

- terminology

- legislation

- finance and budgeting

- technology

- sponsorship

- logistics

- the role of events tourism

Topics are brought to life through application to a range of events case studies, including live music venues, arenas, conference centres and community festivals.

Über diese Auflage

• Verlag: SAGE Publications Ltd
• Erscheinungsdatum: 2008
• ISBN 10: 1412923344
• ISBN 13: 9781412923347
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 256