Using Communication Theory: An Introduction to Planned Communication - Softcover

Sven Windahl; Benno Signitzer; Jean Olson

Softcover

ISBN 10: 1412948398 ISBN 13: 9781412948395

Verlag: SAGE Publications Ltd, 2008

Inhaltsangabe

"Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change."
- Denis McQuail, Professor Emeritus, University of Amsterdam

"Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning."
- Larsåke Larsson, Örebro University

What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard.

The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will:

• Practice what they learn with activities and exercises.
• Apply their own experiences to theory through prompts to reflection.
• Consolidate their learning with highlighted definitions and lists of key terms.
• Take it further with boxed excerpts from classic texts.

Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.

Über diesen Titel

Über die Autorin bzw. den Autor

Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.

Details zur Ausgabe

• Verlag: SAGE Publications Ltd
• Erscheinungsdatum: 2008
• ISBN 10: 1412948398
• ISBN 13: 9781412948395
• Einband: Tapa blanda
• Sprache: Englisch
• Auflage: 2
• Anzahl der Seiten: 312
• Kontakt zum Hersteller: Nicht verfügbar