Ongoing Crisis Communication: Planning, Managing, and Responding - Hardcover

Coombs, Timothy

Hardcover

ISBN 10: 1412949912 ISBN 13: 9781412949910

Verlag: SAGE Publications, Inc, 2007

Inhaltsangabe

Book by Coombs W William Timothy

Über diesen Titel

Críticas:

"Ongoing crisis Communications has done public relations professionals a favour by bringing together research from a number of disciplines that would have been difficult to find otherwise in a single book."  ―THE FINANCIAL EXPRESS
(The Financial Express 2007-08-03)

"This new second edition of a classic updates crisis examples and case studies but retains its multidisciplinary coverage to provide an integrated approach to crisis communication and the entire management process" ―THE MIDWEST BOOK REVIEW (James A. Cox The Midwest Book Review 2007-10-05)

"An important college-level guide for both undergrad and graduate courses in public relations, management, or crisis communications."  ―MIDWEST BOOK REVIEW (Midwest Book Review - Internet Bookwatch, September 2007 Midwest Book Review - Internet Bookwatch, September 2007 2007-12-26)

Reseña del editor:

This text explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Drawing on firsthand experience in crisis management, Coombs provides detailed explanations about preparing for crises, detecting crisis, and preventing crisis.

Each aspect of the crisis is discussed from pre-crisis stage to evaluation of crisis management efforts and post-crisis actions--with the ultimate goal of saving lives, reputations, and financial resources.

A truly integrative and comprehensive text, Ongoing Crisis Communication is a crucial resource for students, professors, and practitioners interested in planning, practicing, or researching crisis management.

Key Features include:

- New and updated crises examples and case studies throughout

- Expanded and integrated coverage on the growing importance of the online environment to crisis communication and management

- Stronger discussion of crisis exercises, including why these activities need to be done

- New Case Study Appendix

- Discussion questions at the end of each chapter provide points for instructors of discuss with students.

Über diese Auflage

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 2007
• ISBN 10: 1412949912
• ISBN 13: 9781412949910
• Einband: Tapa dura
• Auflage: 2
• Anzahl der Seiten: 224