Doing Media Research: An Introduction - Softcover

Priest, Susanna Hornig

Softcover

ISBN 10: 1412960975 ISBN 13: 9781412960977

Verlag: SAGE Publications, Inc, 2009

Inhaltsangabe

Emphasizing conceptual understanding rather thanalgebra, Doing Media Research: An Introduction provides comprehensivecoverage of both quantitative and qualitative social science methodsused in research about the media and its role in society. Using straightforwardlanguage, author Susanna Hornig Priest shows students exactly how to design andimplement meaningful small-scale research projects. This book is based on thephilosophy that students can learn methods most effectively through actuallyusing them, and it empowers beginning students to experience research forthemselves. This Second Edition features completelyrevised hands-on exercises and greatly expanded discussions of both mediacontent analysis and the application of social science to new media.

Features andBenefits: ·

• Explores both qualitative and quantitativeapproaches to help beginning students understand both, so they can choose theright approach for a particular problem
• Assumes no background in statistics andintroduces most topics with a minimum of algebra, explaining all technicalconcepts in simple language in the text (and in the extensive glossary)
  
• Explains the disciplinary origins of ourvarious research methods, the nature of academic publishing, and the importanceof the academic literature
• Emphasizes the process of research design asapplied to real-world problems and incorporates discussion of research ethicsthroughout the book
• Gives students a chance to practice as theygo along through chapter-by-chapter exercises, rather than approaching methodsas an abstract subject that must be learned by rote
• Describes advanced techniques in general terms to give beginningstudents an understanding of the full range of tools available without gettingin the way of their ability to use more basic approaches right away

DoingMedia Research: An Introduction, Second Edition is intended for anintroductory course in social science research methods for students injournalism, mass communication, and media studies at either the undergraduate orbeginning graduate levels.

Über diesen Titel

Über die Autorin bzw. den Autor

Susanna Hornig Priest, Ph.D., has taught mass communication theory and research methods at the undergraduate and graduate level beginning in 1989. She holds a doctoral degree in communications from the University of Washington, a master's degree in sociology from the University of Nevada, Las Vegas, and a bachelor's degree in anthropology from the University of California at Berkeley. Her own research is centered on the role of science in American society and culture, its expression in the mass media, public engagement in science and science policy, and public opinion formation. She is also interested in the social roles of new media technologies.

Priest has served as a member of the Research and Publications committees of the Association for Education in Journalism and Mass Communications and as chair and research chair of the Association's Science Communication Interest Group. She is a Fellow of the American Association for the Advancement of Science, past associate editor of the journal Public Understanding of Science, and current editor of the journal Science Communication. She regularly serves as an advisor to a wide range of academic projects, government agencies, and private organizations on communication, public engagement, and public opinion issues, and reviews research submissions for a variety of academic organizations and scholarly journals. Her current research is supported by grants from the National Science Foundation and other sources.

Her publications include over 30 refereed research articles and nearly 20 book chapters, plus 2 books and the Encyclopedia of Science and Technology Communication, for which she served as General Editor. Currently, she is based in Camano Island, WA, and edits Science Communication.

Von der hinteren Coverseite

Emphasizing conceptual understanding rather thanalgebra, Doing Media Research: An Introduction provides comprehensivecoverage of both quantitative and qualitative social science methodsused in research about the media and its role in society. Using straightforwardlanguage, author Susanna Hornig Priest shows students exactly how to design andimplement meaningful small-scale research projects. This book is based on thephilosophy that students can learn methods most effectively through actuallyusing them, and it empowers beginning students to experience research forthemselves. This Second Edition features completelyrevised hands-on exercises and greatly expanded discussions of both mediacontent analysis and the application of social science to new media. Features andBenefits: · Explores both qualitative and quantitativeapproaches to help beginning students understand both, so they can choose theright approach for a particular problem Assumes no background in statistics andintroduces most topics with a minimum of algebra, explaining all technicalconcepts in simple language in the text (and in the extensive glossary) Explains the disciplinary origins of ourvarious research methods, the nature of academic publishing, and the importanceof the academic literature Emphasizes the process of research design asapplied to real-world problems and incorporates discussion of research ethicsthroughout the book Gives students a chance to practice as theygo along through chapter-by-chapter exercises, rather than approaching methodsas an abstract subject that must be learned by rote Describes advanced techniques in general terms to give beginningstudents an understanding of the full range of tools available without gettingin the way of their ability to use more basic approaches right away DoingMedia Research: An Introduction, Second Edition is intended for anintroductory course in social science research methods for students injournalism, mass communication, and media studies at either the undergraduate orbeginning graduate levels.

Details zur Ausgabe

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 1412960975
• ISBN 13: 9781412960977
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 248
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland