Arguing for a General Framework for Mass Media Scholarship - Softcover

Potter, W. James

Softcover

ISBN 10: 1412964717 ISBN 13: 9781412964715

Verlag: SAGE Publications, Inc, 2009

Inhaltsangabe

"Arguing for a General Framework for Mass Media Scholarship challenges scholars and students to consider and reconsider what we know about media and how we think about media. As such, the book provides an important framework for thinking about knowledge―regardless of the discipline… The text provides all of the necessary tools to move the field forward in a way that will increase the rigor of the work being done and augment the overall profile of the discipline."                                                                                   
                                                                                   –Dana Mastro, University of Arizona

In this groundbreaking book, W. James Potter presents an innovative perspective to media scholars and students who are frustrated with the fragmentation of research findings across so many journals, books, and fields. Arguing for a General Framework for Mass Media Scholarship presents a clear plan for a more efficient way to build knowledge about the mass media so that it can be better organized and made more useful.

Key Features

• Conducts an in-depth analysis of mass media scholarship′s four major facets of effects, content, audiences, and organizations
• Presents a significant shift in conceptualizing media effects and ways research can be conducted to generate more useful knowledge about media influence
• Develops "narrative line" as a tool to guide analyses about how content decisions are made by producers
• Synthesizes a system of explanation about why audiences attend to certain messages and how individuals construct meaning from those messages
• Incorporates an analysis of mass media organizations to provide greater context of understanding messages and their effects on individuals and macro units in society

"The book will play an important role in providing structure to a broad, fragmented discipline. I believe it will, at the very least, create important dialogues about what we now know/understand about areas of mass media, and where we should move as a discipline… This book is clearly a ′call to arms′ for mass media scholars to ratchet up the quality of research (and what we know), to see the interconnections within and among strands of scholarship, and to move forward in a more efficient, organized manner. Professor Potter should be commended for this."                                                                                                                                                                                                                      ―Roger Cooper, Ohio University

"This book is...that call to action that comes forward every few years, to wake us up and challenge our ways of doing things, not by being radical, but via synthesis... I′ve been waiting for several years for a book like this."                                                                                     
                                                                                      ―Sahara Byrne, Cornell University

Über diesen Titel

Über die Autorin bzw. den Autor

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.

 

Details zur Ausgabe

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 1412964717
• ISBN 13: 9781412964715
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 416
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar