Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond - Softcover

Underhill, Paco

Softcover

ISBN 10: 1416595244 ISBN 13: 9781416595243

Verlag: Simon & Schuster, 2008

Inhaltsangabe

Why we buy editado por Pocket Books/Simon & /Scr

Über diesen Titel

Críticas:

"Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's "I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating." -- Rocky Mountain News (Denver) " Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!" -- Bob Gale, writer/producer, Back to the Future trilogy "At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times

Reseña del editor:

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world's emerging markets. This enlightening edition includes new information on: -The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

Über diese Auflage

• Verlag: Simon & Schuster
• Erscheinungsdatum: 2008
• ISBN 10: 1416595244
• ISBN 13: 9781416595243
• Einband: Tapa blanda
• Anzahl der Seiten: 320