High Performance Marketing: Bringing Method to the Madness of Marketing - Hardcover

Eechambadi, Naras

 
9781419508233: High Performance Marketing: Bringing Method to the Madness of Marketing
Hardcover
ISBN 10: 1419508237 ISBN 13: 9781419508233
Verlag: Kaplan Publishing, 2005

Inhaltsangabe

In this resource for senior executives, marketing consultant Eechambadi (Quaero Corporation) outlines a six-point framework for maximizing returns on marketing investments. His approach, called High Performance Marketing, emphasizes measurability and repeatability through well-defined, disciplined processes. Case studies illustrate the marketing successes of such influential companies as Harrah's Entertainment and Bank of America. The final chapter looks at some evolving trends that are likely to have an important impact on marketing in the future. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

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Verlag
Kaplan Publishing
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
1419508237
ISBN 13 
9781419508233
Einband
Gebundene Ausgabe
Anzahl der Seiten
288
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Verantwortliche Person
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