Technically Food: The Business of Plant-Based Meat and the Battle to Control What We Eat - Hardcover

Zimberoff, Larissa

 
9781419747090: Technically Food: The Business of Plant-Based Meat and the Battle to Control What We Eat

Inhaltsangabe

Ultra-processed and secretly produced foods are roaring back into vogue, cheered by consumers and investors because they are plant-based?often vegan?and help address societal issues. And as our food system leaps ahead to a sterilized lab of the future, we think we know more about our food than we ever did, but because so much is happening so rapidly, we actually know less. In Technically Food, investigative reporter Larissa Zimbero? pokes holes in the marketing mania behind today’s changing food landscape and clearly shows the trade-o?s of replacing real food with technology-driven approximations with news-breaking revelations.

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Über die Autorin bzw. den Autor

Larissa Zimbero is a freelance journalist who covers the intersection of food, technology, and business. Her work has appeared in the New York Times, the Wall Street Journal, Bloomberg Businessweek, and many others. Zimberoff often presents on, moderates, and leads panels on food tech including at Stanford, reThink Food at CIA/Napa, and IACP. She splits her time between San Francisco, California, and New York City.

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Ultra-processed and secretly produced foods are roaring back into vogue, cheered by consumers and investors because they are plant-based?often vegan?and help address societal issues. And as our food system leaps ahead to a sterilized lab of the future, we think we know more about our food than we ever did, but because so much is happening so rapidly, we actually know less. In Technically Food, investigative reporter Larissa Zimbero? pokes holes in the marketing mania behind today’s changing food landscape and clearly shows the trade-o?s of replacing real food with technology-driven approximations with news-breaking revelations.

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9781419747106: Technically Food: Inside Silicon Valley's Mission to Change What We Eat

Vorgestellte Ausgabe

ISBN 10:  141974710X ISBN 13:  9781419747106
Verlag: Harry N. Abrams, 2023
Softcover