Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series) - Hardcover

Hardcover

ISBN 10: 1420070193 ISBN 13: 9781420070194

Verlag: Chapman and Hall/CRC, 2009

Inhaltsangabe

Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs. The book also explores visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, personalized e-commerce support tools, and more.

Über diesen Titel

Über die Autorin bzw. den Autor

Yukio Ohsawa, Katsutoshi Yada

Details zur Ausgabe

• Verlag: Chapman and Hall/CRC
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 1420070193
• ISBN 13: 9781420070194
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 336
• Herausgeber: Yada Katsutoshi, Ohsawa Yukio
• Kontakt zum Hersteller: CRC Press; https://www.routledge-ny.com; ; 6000 BROKEN SOUND PARKWAY, NW SUITE 300; BOCA RATON; FL; 33487; USA
• Verantwortliche Person: Nicht verfügbar