Sold In Sixty Seconds¿: The Local Advertiser's Guide To Winning With Jingles - Softcover

McWilliams, Ann; Mayo, David

Softcover

ISBN 10: 1420852612 ISBN 13: 9781420852615

Verlag: AuthorHouse, 2005

Inhaltsangabe

Sold in Sixty Seconds is everything you need to know about broadcast advertising that really works. Learn what keeps listeners' attention--and what drives them away. Find out how to capture attention before the first word is spoken. Discover the secrets of working your advertising message into long-term memory so customers will think of you when they need your product or service.In a short-attention-span economy, the right jingle can mean the difference between an ad that works and an ad that's switched off. Did you know...13% of listeners will change stations during the first ad* 93 listeners out of 100 will switch stations after four ads* The trend is for stations to pack more ads into less airtime Broadcast advertising is a game of seconds. A great jingle can give you the edge.You've got something to sell and a story to tell. And you've only got a minute - maybe less. Successful advertisers use music to set the stage because nothing can instantly grab attention and then stick in consumer memory like a great jingle. Nothing.

Details zur Ausgabe

• Verlag: AuthorHouse
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 1420852612
• ISBN 13: 9781420852615
• Einband: Taschenbuch
• Anzahl der Seiten: 104
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Deutschland