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Inhaltsangabe
Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library.
This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.
This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.
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Über die Autorin bzw. den Autor
Erich Joachimsthaler is the Founder and Chief Executive Officer of Vivaldi Partners, a strategy and marketing consulting company.
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Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
Verlag:
Harvard Business Review Press, 2007
ISBN 10: 1422101657
ISBN 13: 9781422101650
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Hardback. Zustand: Good. Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one's entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples' lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company's growth strategy. Bestandsnummer des Verkäufers 00045626784
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Beispielbild für diese ISBN
Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
Verlag:
Harvard Business Review Press, 2007
ISBN 10: 1422101657
ISBN 13: 9781422101650
Gebraucht
Hardcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Hardback. Zustand: Fair. Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one's entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples' lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company's growth strategy. Bestandsnummer des Verkäufers 00105710790
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Hidden in Plain Sight : How to Find and Execute Your Company's Next Big Growth Strategy
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Harvard Business Review Press, 2007
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ISBN 13: 9781422101650
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Hidden in Plain Sight : How to Find and Execute Your Company's Next Big Growth Strategy
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Harvard Business Review Press, 2007
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ISBN 13: 9781422101650
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Zustand: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers GRP65342085
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Hidden in Plain Sight : How to Find and Execute Your Company's Next Big Growth Strategy
Verlag:
Harvard Business Review Press, 2007
ISBN 10: 1422101657
ISBN 13: 9781422101650
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Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 1337394-6
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Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
Verlag:
Harvard Business Review Press, 2007
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ISBN 13: 9781422101650
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Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
Verlag:
Harvard Business Review Press, 2007
ISBN 10: 1422101657
ISBN 13: 9781422101650
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Hardback. Zustand: Good. Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one's entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples' lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company's growth strategy. Bestandsnummer des Verkäufers CIN1422101657G
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Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
Verlag:
Harvard Business Review Press, 2007
ISBN 10: 1422101657
ISBN 13: 9781422101650
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Anbieter: World of Books Inc, Montgomery, IL, USA
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Hardback. Zustand: Fair. Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one's entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples' lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company's growth strategy. Bestandsnummer des Verkäufers CIN1422101657A
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Harvard Business Review Press, 2007
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ISBN 13: 9781422101650
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Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
Verlag:
Harvard Business Review Press, 2007
ISBN 10: 1422101657
ISBN 13: 9781422101650
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