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Principles of Internet Marketing: New Tools and Methods for Web Developers - Softcover

Miletsky, Jason I.

 
9781423903192: Principles of Internet Marketing: New Tools and Methods for Web Developers
Softcover
ISBN 10: 1423903196 ISBN 13: 9781423903192
Verlag: Course Technology Ptr, 2009

Inhaltsangabe

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

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Verlag
Course Technology Ptr
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
1423903196
ISBN 13 
9781423903192
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
464
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar