Verwandte Artikel zu Modern Marketing Research: Concepts, Methods, and Cases
Inhaltsangabe
Modern Marketing Research: Concepts, Methods and Cases is a comprehensive introduction to all the principal areas of marketing research practice. It treats marketing research design as an integrated process, and guides students through that process step-by-step using illustrative examples throughout. The book provides a uniquely detailed treatment of the analytic methods developed in the last decade to make sense of complex marketing data, including standard multivariate methods (e.g., Factor, Cluster and Conjoint Analyses, MDS, Logit Brand Choice Methods) as well as state-of-the-art techniques like Hierarchical Bayes models, Heterogeneity and Sample Selection. Over 40 up-to-date cases help illustrate how marketing research projects are conceptualized and carried out in the real world.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
Modern Marketing Research: Concepts, Methods and Cases is a comprehensive introduction to all the principal areas of marketing research practice. It treats marketing research design as an integrated process, and guides students through that process step-by-step using illustrative examples throughout. The book provides a uniquely detailed treatment of the analytic methods developed in the last decade to make sense of complex marketing data, including standard multivariate methods (e.g., Factor, Cluster and Conjoint Analyses, MDS, Logit Brand Choice Methods) as well as state-of-the-art techniques like Hierarchical Bayes models, Heterogeneity and Sample Selection. Over 40 up-to-date cases help illustrate how marketing research projects are conceptualized and carried out in the real world.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagAtomic Dog Pub
- Erscheinungsdatum2007
- ISBN 10 142662560X
- ISBN 13 9781426625602
- EinbandTapa blanda
- SpracheEnglisch
- Auflage1
- Anzahl der Seiten689
- Kontakt zum HerstellerNicht verfügbar
Neu kaufen
Diesen Artikel anzeigen
EUR 443,50
EUR 38,75 für den Versand von USA nach Deutschland
Versandziele, Kosten & DauerWeitere beliebte Ausgaben desselben Titels
Suchergebnisse für Modern Marketing Research: Concepts, Methods, and Cases
Beispielbild für diese ISBN
Modern Marketing Research: Concepts, Methods, and Cases
Anbieter: The Book Spot, Sioux Falls, MN, USA
Verkäuferbewertung 4 von 5 Sternen
Paperback. Zustand: New. Bestandsnummer des Verkäufers Abebooks553964
Anzahl: 1 verfügbar