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Winning the Toughest Customer Custom Ed.: The Essential Guide to Selling to Women - Hardcover

Passi, Delia

 
9781427796820: Winning the Toughest Customer Custom Ed.: The Essential Guide to Selling to Women

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Nationally recognized sales and marketing expert Delia Passi is president and CEO of Medelia Communications, a leading marketing agency that helps companies gain market share of women consumers, women-owned businesses, and target markets.  Passi has trained thousands of sales representatives to sell more effectively to women through her own series of sales training programs.  She has developed highly successful communication strategies for blue-chip firms such as Office Depot, UPS, Washington Mutual, Xerox, Principal Financial, Merrill Lynch, and dynamic fast growth companies such as PersonalShopper.com.  Passi is the former vice president of the Working Woman Network and group publisher of Working Woman and Working Mother magazines.

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