Some say that it is getting harder and harder for chiropractors to become successful. The median chiropractor earned $85K/yr. in 1985 yet today the median is only $67K/yr. At first glance it appears we are in a dying profession. However, many chiropractors continue to earn 4 to 5 times the national median wage. What separates one doctor from another? How is it that one doctor can earn $250K/yr. while another can barely put food on the table? This book can teach you what separates the haves from the have not's. It can teach you the keys to running a successful chiropractic office that is not only enjoyable to work in but one that is also extremely profitable. It can teach you how to better manage patients and get them motivated to finish your treatment protocols. It can show you how to become a better healthcare leader and how to better manage your staff. But most of all it will give you a sense of direction. All of these things can be yours, but you must first take responsibility for your business. Nothing in life just happens and neither will your office flourish without proper work and leadership. If you keep doing what you are doing you will keep getting what you are getting. If your business is struggling it is not because it is spring break or Christmas holidays, it is because of who you are and what you do. Socrates stated, "A unexamined life is not worth living." And a business that you don't control is not worth having. This book is teaching you how to gain back your control. Getting a grip on your business is the first steps in controlling your life and your income.
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Dr. Dennis Short was contracted to write this book because of his phenomenal chiropractic success. He has learned, and has been teaching, the keys to running a successful chiropractic office while standing true to his ethics and to the philosophy of chiropractic. He is proof that a doctor of chiropractic can be both financially wealthy and not sell his soul to sleazy marketing.
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