The Televiewing Audience: The Art and Science of Watching TV - Softcover

Abelman, Robert; Atkin, David J.

Softcover

ISBN 10: 1433110547 ISBN 13: 9781433110542

Verlag: Peter Lang, 2010

Inhaltsangabe

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Críticas:

"A welcome addition to a crucial area of media literacy activism! With her intriguing basis in myth and focus on Otherness, Debra Merskin presents an exciting, novel approach to her grounded critical analyses of media portrayals of minorities, and her engaging balance of scholarly style and conversational manner offers students and professors a genuine textbook that is accessible and relevant." (Mary-Lou Galician, Head of Media Analysis & Criticism, Walter Cronkite School of Journalism & Mass Communication, Arizona State University) "A welcome addition to a crucial area of media literacy activism! With her intriguing basis in myth and focus on Otherness, Debra Merskin presents an exciting, novel approach to her grounded critical analyses of media portrayals of minorities, and her engaging balance of scholarly style and conversational manner offers students and professors a genuine textbook that is accessible and relevant." (Mary-Lou Galician, Head of Media Analysis & Criticism, Walter Cronkite School of Journalism & Mass Communication, Arizona State University)

Reseña del editor:

This book won the Ohio Professional Writer's, Inc. 2014 Communication Competition Award Now in its second edition, The Televiewing Audience is a user's guide for the only household appliance that doesn't come with one. Watching television seems relatively effortless - it is, after all, a major form of entertainment in the U.S. and overseas - yet this book argues that there is nothing simple about watching television; it is a learned activity which is in a constant state of revision and upgrading. Now more than ever, televiewing requires the generation and application of critical thinking to guide program selection, inform appreciation, generate greater pleasure, and inspire dialogue after consumption. This book is about becoming a more thoughtful and informed consumer, designed to shatter the anonymity of the televiewer, and to create a sense of community, for we rarely think of ourselves as instrumental in the televiewing experience or think of the experience as a shared event. Designed for courses related to broadcasting, media effects, media literacy, and audience studies, this book provides a comprehensive overview of the ways in which television influences the way we think about ourselves and our culture. It places us center-stage in the extremely complicated, competitive, creative, and costly endeavor that is television.

Über diese Auflage

• Verlag: Peter Lang
• Erscheinungsdatum: 2010
• ISBN 10: 1433110547
• ISBN 13: 9781433110542
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 202