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"I feel free to praise it unabashedly. It is not enough to say that this text is a fine accomplishment. It is, in a word, a gem." Larissa Grunig, Ph.D., Professor Emerita, University of Maryland "It builds on the success of the first edition, which has been used in several universities throughout the world to teach how public relations is practiced." Gregor Halff, 2016-2017 Chair, Global Alliance for Public Relations and Communication Management "The editors set out to uniquely provide a text solely dedicated to international case studies. They have been highly effective in doing so, and their second edition brings fresh, contemporary content." Sandra Duhe, Ph.D.; MBA; APR; Fellow, PRSA
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The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice-from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.
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- VerlagPeter Lang Copyright AG - IPSUK
- Erscheinungsdatum2017
- ISBN 10 1433134543
- ISBN 13 9781433134548
- EinbandTapa blanda
- SpracheEnglisch
- Auflage2
- Anzahl der Seiten408
- HerausgeberValin Jean, VanSlyke Turk Judy
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Public Relations Case Studies from Around the World (2nd Edition)
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Public Relations Case Studies from Around the World (2nd Edition)
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Public Relations Case Studies from Around the World (2nd Edition)
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ISBN 13: 9781433134548
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Public relations case studies from around the world.
Verlag:
New York ; Bern ; Frankfurt ; Berlin ; Brussels ; Vienna ; Oxford ; Warsaw : Peter Lang, 2017
ISBN 10: 1433134543
ISBN 13: 9781433134548
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Originalbroschur. Zustand: Gut. Second edition. XX, 386 S., Ill. Ein tadelloses Exemplar. - The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practicefrom public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world. - Contents: What Case Studies Can Teach us in International Public Relations (Gregor Halff) -- Preface by Larissa Grunig (Part One: Case Studies in Global Campaigns Chapter One: Volkswagen Emission Scandal: An Example of Bad Public Relations on a Global Scale and the "Defeat Device"that Defeated a Reputation (Shannon A. Bowen, Don W. Stacks, and Donald K. Wright) -- ChapterTwo: Chile Becomes a World Player of the Wine Industry: The Legend of "Casillero del Diablo" (Juan-Carlos Molleda and Francisco Solanich) -- Part Two: Case Studies in Corporate Social Responsibility Chapter Three: Cargill's Indonesian Palm Oil Sustainability Program (Zifei Fay Chen, Don W. Stacks, Yi Grace Ji, and Bo Ra Yook) -- Chapter Four: Sharing "Made in Italy": Intesa Sanpaolo Bank's Cultural Communication around World Expo 2015 (Valentina Martino and Alessandro Lovari) -- Part Three: Cases in Public Diplomacy Chapter Five: Japan Is Back:The International Public Relations of the Second Abe Administration (Koichi Yamamura, Masamichi Shimizu, and Nancy Snow) -- Chapter Six: "Ukraine: Open for U": A Promotional Campaign and Nation Re-branding After the Euromaidan (Dariya Orlova and Katerina Tsetsura) -- Part Four: Cases in Measurement and Reputation Research of Public Relations Chapter Seven: A Real-time Integrated and Actionable Measurement System (Katie Delahaye Paine) -- Chapter Eight: The Impact of Corporate Reputation on Behavior: AkzoNobel and Zurich Insurance (Sandra Macleod, John A. McLaren, and Kevin Money) -- Chapter Nine: "Stoner Sloth": Lessons from Evaluation of Social Media andVirality (Jim Macnamara and Gail Kenning) -- Part Five: Cases in Crisis Communications ChapterTen: #indeepsorrow: Lufthansa's Agile Crisis Communication Management During and After the Crash of Germanwings Flight 4U9525? (Swaran Sandhu and Simone Huck-Sandhu) -- Chapter Eleven: The African Union Commission's Multinational Ebola Campaign's Localization Strategies (Toluwani C. Oloke and Juan-Carlos Molleda) -- Part Six: Cases Addressing National Opportunities Chapter Twelve: It's All in the Name: The Story of the Campaign for Marriage Equality in Ireland (John Gallagher) -- Chapter Thirteen: Communicating Food Safety in the Highly Multicultural Country of Kuwait (Mariam F. Alkazemi, Fahed Al-Sumait, and Cristina Navarro) -- Chapter Fourteen: Mead Johnson: Infant Formula to Make a Difference in China (Chun-ju Flora Hung-Baesecke, Xiaohong Chen, and Xiaodong Yin) -- Chapter Fifteen:The GST Campaign: Convincing Malaysians to Accept a New Taxation System (Kiranjit Kaur) -- Chapter Sixteen: Restoring Confidence in a Global Company -- and Healthcare Brand in Brazil: The Bayer Jovens Youth Education Campaign (Paulo Nassar and Terence (Terry) Flynn) -- Chapter Seventeen: Reaching for the Stars:The Launch of the UAE Space Agency (Inka Stever and Gaelle Picherit Duthler) -- Chapter Eighteen: ATaste of Harmony: Awareness and Celebration of Cultural Diversity in Australian Workplaces (Ingrid Larkin and Robina Xavier). ISBN 9781433134548 Sprache: Englisch Gewicht in Gramm: 551. Bestandsnummer des Verkäufers 1127050
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Public Relations Case Studies from Around the World (2nd Edition)
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Peter Lang Inc., International Academic Publishers, 2017
ISBN 10: 1433134543
ISBN 13: 9781433134548
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Public Relations Case Studies from Around the World (2nd Edition)
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Peter Lang Inc., International Academic Publishers, 2017
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ISBN 13: 9781433134548
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