The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy (Peter Lang Media and Communication List) - Softcover

Van Ruler

Softcover

ISBN 10: 1433156571 ISBN 13: 9781433156571

Verlag: Peter Lang, 2019

Inhaltsangabe

Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework that is introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication.

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Über die Autorin bzw. den Autor

Betteke van Ruler, Ph.D., is a professor and leading scholar in corporate communication and public relations. She received the honorary title of Officer in the Order of Orange Nassau by Her Majesty Queen Beatrix of The Netherlands for her groundbreaking work in bridging the gap between academic theory and practice. Van Ruler is published in Public Relations Review, Journal of Communication Management, Journal of Public Relations Research, and in many international scientific and professional journals and books. She is founder of the Van Ruler Academy and was Chair of the Public Relations Division of International Communication Association and President of EUPRERA, the European Public Relations Education Research Association. She was honored with the prestigious ICA Fellowship award of the International Communication Association (2018).

Frank Körver, M.Sc., is a partner at go WEPUBLIC, an Amsterdam-based consultancy firm and Dutch affiliate of the international Interel Group. Körver is an experienced consultant at the intersection of strategy, leadership and communication. He is a renowned consultant in The Netherlands and trusted advisor of senior executives and CCOs.

Details zur Ausgabe

• Verlag: Peter Lang
• Erscheinungsdatum: 2019
• Sprache: Englisch
• ISBN 10: 1433156571
• ISBN 13: 9781433156571
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 186
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar