Scientific Advertising - Softcover

Hopkins, Claude C.

Softcover

ISBN 10: 1434102467 ISBN 13: 9781434102461

Verlag: Waking Lion Press, 2008

Inhaltsangabe

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless. Newly designed and typeset for modern readers by Waking Lion Press.

Details zur Ausgabe

• Verlag: Waking Lion Press
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 1434102467
• ISBN 13: 9781434102461
• Einband: Taschenbuch
• Anzahl der Seiten: 70
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar