Perspectives on Social Media Marketing: Get Both Sides of the Story - Softcover

Agresta, Stephanie; Miletsky, Jason I.; Bough, B. Bonin

 
9781435456525: Perspectives on Social Media Marketing: Get Both Sides of the Story
Softcover
ISBN 10: 1435456521 ISBN 13: 9781435456525
Verlag: Cengage Learning EMEA, 2010

Inhaltsangabe

PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.

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Verlag
Cengage Learning EMEA
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
1435456521
ISBN 13 
9781435456525
Einband
Taschenbuch
Anzahl der Seiten
278
Kontakt zum Hersteller
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Verantwortliche Person
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