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Strategic Management: Concepts and Cases, Competitiveness & Globalization - Hardcover

Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E.

 
9781439042304: Strategic Management: Concepts and Cases, Competitiveness & Globalization
Hardcover
ISBN 10: 1439042306 ISBN 13: 9781439042304
Verlag: South Western Educational Publishing, 2010

Inhaltsangabe

Examine strategic management with the market-leading book that has set the standard for providing an intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts and scholars Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASE, 9E is the only book that integrates the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how businesses use strategic management to establish a sustained competitive advantage. The authors present cutting-edge research and strategic management trends within a strong global focus, using memorable examples from more than 600 companies. A selection of 30 compelling cases prepares you to face the broad range of critical issues confronting contemporary managers. You can also easily build your own case selections from other premier providers, such as Harvard, Ivey, and Darden.

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Verlag
South Western Educational Publishing
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
1439042306
ISBN 13 
9781439042304
Einband
Gebundene Ausgabe
Anzahl der Seiten
443
Kontakt zum Hersteller
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Verantwortliche Person
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