Marketing Research: Methodological Foundations - Hardcover

Iacobucci, Professor Dawn; Churchill Jr., Gilbert A

Hardcover

ISBN 10: 1439081018 ISBN 13: 9781439081013

Verlag: South Western Educational Publishing, 2009

Inhaltsangabe

Book by Iacobucci Dawn Churchill Gilbert A

Über diesen Titel

Reseña del editor:

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced today. The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, serves as an exceptional learning tool for today's learners and as an invaluable reference tool for professionals throughout their careers."

Über diese Auflage

• Verlag: South Western Educational Publishing
• Erscheinungsdatum: 2009
• ISBN 10: 1439081018
• ISBN 13: 9781439081013
• Einband: Tapa dura
• Anzahl der Seiten: 604