Lean, Rapid and Profitable New Product Development - Softcover

Cooper, Robert G.; Edgett, Scott J

Softcover

ISBN 10: 1439224609 ISBN 13: 9781439224601

Verlag: BookSurge Publishing, 2009

Inhaltsangabe

Book by Cooper Robert G Edgett Scott J

Über diesen Titel

Reseña del editor:

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it’s about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen™ Stage-Gate®, Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com

Biografía del autor:

Robert G. Cooper is a professor emeritus of marketing at McMaster University. Founder of the widely employed Stage-Gate product development process. Scott J. Edgett is co-founder and CEO of Stage-Gate International and the Product Development Institute.

Über diese Auflage

• Verlag: BookSurge Publishing
• Erscheinungsdatum: 2009
• ISBN 10: 1439224609
• ISBN 13: 9781439224601
• Einband: Tapa blanda
• Anzahl der Seiten: 216