Product Innovation and Technology Strategy - Softcover

Cooper, Robert G.; Edgett, Scott J.

 
9781439252246: Product Innovation and Technology Strategy
Softcover
ISBN 10: 1439252246 ISBN 13: 9781439252246
Verlag: BookSurge Publishing, 2009

Inhaltsangabe

Achieve dominance in the marketplace by implementing a product innovation strategy to guide your company’s product innovation efforts, investment decisions and resource allocation. World-renown innovation experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett lead you through a powerful executive framework for developing and implementing a product innovation strategy, complete with numerous examples and useful tips. The authors offer a comprehensive guide to help companies develop and implement an effective product innovation strategy. Emphasis is placed on selecting strategic arenas, developing attack plans and determining the resource commitments needed to successfully deploy your innovation strategy. This book, complete with a rich set of real-life examples, brings together the salient points of effective product innovation and strategic management to direct your innovation efforts. For more information, visit: www.stage-gate.com

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
BookSurge Publishing
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
1439252246
ISBN 13 
9781439252246
Einband
Taschenbuch
Anzahl der Seiten
272
Kontakt zum Hersteller
Manufactured by Amazon on behalf of the author
https://www.amazon.de/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxemburg