PUBLIC RELATIONS: A Primer for Business Executives - Softcover

Grunewald, Donald

Softcover

ISBN 10: 1440101655 ISBN 13: 9781440101656

Verlag: iUniverse, 2008

Inhaltsangabe

Book by grunewald donald

Über diesen Titel

Reseña del editor:

A Hands-On Book of Ideas, Resources, and Advice on Public Relations

PUBLIC RELATIONS: A Primer for Business Executives,has many practical ideas and advice that will be useful to any business executive who wishes to learn more about Public Relations. It combines an explanation of Public Relations basics with practical help in all the major areas of Public Relations.

Reading this book will help you learn something about how Public Relations developed into a field of vital importance to every business. You will learn the basic concepts of Public Relations. You will learn about the financial cost of Public Relations to any organization. Specifics on how to prepare a news release, on media relations, organizing of Public Relations events, corporate financial Public Relations, and community service are each discussed in separate chapters of this primer. Public Relations is especially important in a crisis situation and Public Relations in crisis management is also discussed in a chapter of this book.

You will also get many ideas of internal communication within an organization and on steps to take to build a favorable corporate image for your company.

This book concludes with a chapter on the digital age of public relations. This chapter provides information and advice on Public Relations use of the internet and electronic media.

PUBLIC RELATIONS: A Primer for Business Executives will open your mind to the knowledge needed to use Public Relations in your business, in your personal career and in charities and other organizations.

Biografía del autor:

Donald Grunewald (DBA, Harvard University) is Professor of Strategic Management at Iona College. He studied with two public relations pioneers, Raymond W. Miller and Edward L. Bernays. Professor Grunewald served as President of Mercy College (1972-1984) when Mercy was selected as one of the ten most innovative colleges in the US by the Academy for Educational Development and former US President Gerald R. Ford. Giri Dua (DBA, CSM-IGS) is Chairman and Managing Director of Training & Advanced Studies in Management and Communications,Ltd., one of India's leading Management Institutes, with four campuses in India and a campus in London, UK. Prior to this, he spent 26 years with leading advertising agencies in India and launched a number of well known consumer product brands. In 2007, Dr. Dua was awarded the "Leadership in PR Education" award by the Public Relations Council of India.Robert J. Petrausch (Ed.D, Columbia University) is Associate Professor of Mass Communication and head of the public relations sequence at Iona College. He is a former chief communications officer for Uniroyal Chemical and has held senior-level public relations positions with Shell Oil, GE, Sperry and GTE. He is past president of the Westchester-Fairfield Chapter of the Public Relations Society of America.

Über diese Auflage

• Verlag: iUniverse
• Erscheinungsdatum: 2008
• ISBN 10: 1440101655
• ISBN 13: 9781440101656
• Einband: Tapa blanda
• Anzahl der Seiten: 140