Master Media Relations: The Complete Guide To Getting Better Press Coverage - Softcover

Giancontieri, Donna

 
9781440109034: Master Media Relations: The Complete Guide To Getting Better Press Coverage
Softcover
ISBN 10: 1440109036 ISBN 13: 9781440109034
Verlag: iUniverse, 2008

Inhaltsangabe

Master Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance.Public officials, law enforcement agents, attorneys, business owners, administrators, non-profits, and all spokespersons will learn from this guide how to steer the direction of a news story. Master Media Relations educates news sources on the realities and fundamentals of media contact:How to handle media interviews How to derail negative publicity How to manage public information in a crisis situationHow to craft a story idea to promote an agenda or project How to build a relationship with reportersHow to counteract errors and misquotes How to prepare for televised interviews and photosHow to write effective press releases and take quality news photos

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Verlag
iUniverse
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1440109036
ISBN 13 
9781440109034
Einband
Taschenbuch
Anzahl der Seiten
140
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland