Collaboration and Co-creation: New Platforms for Marketing and Innovation

3,8 durchschnittliche Bewertung
( 5 Bewertungen bei Goodreads )
 
9781441970817: Collaboration and Co-creation: New Platforms for Marketing and Innovation
Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:
 
 

Book by Bhalla Gaurav

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor:

Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate―not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>

Contraportada:

Praise for Collaboration and Co-Creation “In today’s customer-empowered world, collaboration and co-creation competencies are critical to the future growth of a company...Gaurav Bhalla offers a concrete framework and specific examples that managers can use to implement value co-creation programs with their customers. A must-read for companies not wishing to get left behind!” --Vijay Govindarajan, Earl C. Daum 1924 Professor of International Business, Tuck School of Business, Dartmouth College “Collaboration and co-creation is the sweet spot for rethinking how companies should practice marketing and innovation...Gaurav Bhalla’s book is very timely, and offers readers an effective way for building businesses around customers.” --Nicolas Mirzayantz, Group President, Fragrances, International Flavors and Fragrances “Companies can't afford to fake it. Customer-driven innovation has moved from the edge to become a core business practice. Gaurav Bhalla helps you understand what it takes to make this shift, and not a moment too soon.” --John Hagel III, Co-Chairman, Deloitte Center for the Edge, and co-author, The Power of Pull “If running your business seems more difficult lately, reading this book will help you understand why. It will also provide insights into how collaboration and co-creation can improve your company’s performance.” --Vince Barabba, Author, Meeting of the Minds, and Founder and Chairman, Market Insight Corporation “Gaurav Bhalla is after big game: how the world’s leading institutions are connecting and collaborating with their most important asset – their customers – in novel and important ways...This book is an important one to read for any marketing, market research, or product innovation professional.” --Steve Howe, CEO, Passenger “Based on my research it is clear that user co-creation is a strong driver for transforming the marketing and innovation programs of those companies that dare to listen and respond. Gaurav Bhalla provides a solid framework to guide this process and a rich set of case stories to explain why and how.” --Jacob Buur, Professor of Participatory Innovation, Research Director of SPIRE, University of Southern Denmark

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Weitere beliebte Ausgaben desselben Titels

9781489991966: Collaboration and Co-creation: New Platforms for Marketing and Innovation

Vorgestellte Ausgabe

ISBN 10:  1489991964 ISBN 13:  9781489991966
Verlag: Springer, 2014
Softcover

Beste Suchergebnisse bei AbeBooks

1.

Bhalla, Gaurav
Verlag: Brand: Springer (2010)
ISBN 10: 1441970819 ISBN 13: 9781441970817
Neu Hardcover Anzahl: 1
Anbieter
Book Deals
(Lewiston, NY, USA)
Bewertung

Buchbeschreibung Brand: Springer, 2010. Hardcover. Zustand: BRAND NEW. Bestandsnummer des Verkäufers 1441970819_abe_bn

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 50,26
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

2.

Gaurav Bhalla
Verlag: Springer-Verlag New York Inc., United States (2010)
ISBN 10: 1441970819 ISBN 13: 9781441970817
Neu Hardcover Anzahl: 1
Anbieter
The Book Depository
(London, Vereinigtes Königreich)
Bewertung

Buchbeschreibung Springer-Verlag New York Inc., United States, 2010. Hardback. Zustand: New. Language: English. Brand new Book. Today's consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate-not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others' success stories - Nike, Hallmark, P&G, Mozilla, etc. - is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today's technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>. Bestandsnummer des Verkäufers LIB9781441970817

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 67,34
Währung umrechnen

In den Warenkorb

Versand: Gratis
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

3.

Gaurav Bhalla
Verlag: Springer-Verlag New York Inc., United States (2010)
ISBN 10: 1441970819 ISBN 13: 9781441970817
Neu Hardcover Anzahl: 1
Anbieter
Book Depository International
(London, Vereinigtes Königreich)
Bewertung

Buchbeschreibung Springer-Verlag New York Inc., United States, 2010. Hardback. Zustand: New. Language: English. Brand new Book. Today's consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate-not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others' success stories - Nike, Hallmark, P&G, Mozilla, etc. - is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today's technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>. Bestandsnummer des Verkäufers LIB9781441970817

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 67,52
Währung umrechnen

In den Warenkorb

Versand: Gratis
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

4.

Gaurav Bhalla
Verlag: Springer New York 2010-11-08, New York, N.Y. (2010)
ISBN 10: 1441970819 ISBN 13: 9781441970817
Neu Hardcover Anzahl: > 20
Anbieter
Blackwell's
(Oxford, OX, Vereinigtes Königreich)
Bewertung

Buchbeschreibung Springer New York 2010-11-08, New York, N.Y., 2010. hardback. Zustand: New. Bestandsnummer des Verkäufers 9781441970817

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 63,80
Währung umrechnen

In den Warenkorb

Versand: EUR 4,75
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

5.

Gaurav Bhalla
Verlag: Springer-Verlag New York Inc., United States (2010)
ISBN 10: 1441970819 ISBN 13: 9781441970817
Neu Hardcover Anzahl: 10
Anbieter
Book Depository hard to find
(London, Vereinigtes Königreich)
Bewertung

Buchbeschreibung Springer-Verlag New York Inc., United States, 2010. Hardback. Zustand: New. Language: English. Brand new Book. Today's consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate-not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others' success stories - Nike, Hallmark, P&G, Mozilla, etc. - is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today's technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>. Bestandsnummer des Verkäufers LHB9781441970817

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 69,91
Währung umrechnen

In den Warenkorb

Versand: Gratis
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

6.

Gaurav Bhalla
Verlag: Springer (2010)
ISBN 10: 1441970819 ISBN 13: 9781441970817
Neu Hardcover Anzahl: 1
Anbieter
Ergodebooks
(RICHMOND, TX, USA)
Bewertung

Buchbeschreibung Springer, 2010. Hardcover. Zustand: New. 2011. Bestandsnummer des Verkäufers DADAX1441970819

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 76,07
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

7.

Gaurav Bhalla
Verlag: Springer 2010-11-07 (2010)
ISBN 10: 1441970819 ISBN 13: 9781441970817
Neu Anzahl: 3
Anbieter
Chiron Media
(Wallingford, Vereinigtes Königreich)
Bewertung

Buchbeschreibung Springer 2010-11-07, 2010. Gebundene Ausgabe. Zustand: New. Bestandsnummer des Verkäufers 6666-LBR-9781441970817

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 66,48
Währung umrechnen

In den Warenkorb

Versand: EUR 11,10
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

8.

Bhalla, Bhalla; Bhalla, Gaurav
ISBN 10: 1441970819 ISBN 13: 9781441970817
Neu Anzahl: 3
Anbieter
GreatBookPricesUK
(Castle Donington, DERBY, Vereinigtes Königreich)
Bewertung

Buchbeschreibung Zustand: New. Bestandsnummer des Verkäufers 9960519-n

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 60,36
Währung umrechnen

In den Warenkorb

Versand: EUR 17,87
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

9.

Bhalla, Gaurav
Verlag: Springer (2017)
ISBN 10: 1441970819 ISBN 13: 9781441970817
Neu Paperback Anzahl: 10
Print-on-Demand
Anbieter
Ria Christie Collections
(Uxbridge, Vereinigtes Königreich)
Bewertung

Buchbeschreibung Springer, 2017. Paperback. Zustand: New. PRINT ON DEMAND Book; New; Publication Year 2017; Not Signed; Fast Shipping from the UK. No. book. Bestandsnummer des Verkäufers ria9781441970817_lsuk

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 75,40
Währung umrechnen

In den Warenkorb

Versand: EUR 4,61
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

10.

Bhalla, Bhalla; Bhalla, Gaurav
ISBN 10: 1441970819 ISBN 13: 9781441970817
Neu Anzahl: 3
Anbieter
GreatBookPrices
(Columbia, MD, USA)
Bewertung

Buchbeschreibung Zustand: New. Bestandsnummer des Verkäufers 9960519-n

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 79,40
Währung umrechnen

In den Warenkorb

Versand: EUR 2,43
Innerhalb USA
Versandziele, Kosten & Dauer

Es gibt weitere Exemplare dieses Buches

Alle Suchergebnisse ansehen