Political Campaign Communication: Principles and Practices (Communication, Media and Politics) - Softcover

Trent, Judith S.; Friedenberg, Robert V.; Denton Jr., Robert E.

Softcover

ISBN 10: 1442206721 ISBN 13: 9781442206724

Verlag: Rowman & Littlefield Publishers, 2011

Inhaltsangabe

Book by Trent Judith S Friedenberg Robert V Denton Robert

Über diesen Titel

Críticas:

Trent, Friedenberg, and Denton have written the definitive account of political campaign communications. They dissect the importance of campaigns, communications styles, political strategies, public speaking, and voter impact, and do so in a highly readable style. Both students and faculty will love this book, and find it very engaging. -- Darrell West, Brookings Institution Here, in one compact and highly informative volume, is everything you need to know about campaign communications-from speeches and TV to debates and the internet. The authors even explain when and how candidates should apologize for the inevitable gaffes along the trail! -- Larry J. Sabato, director, University of Virginia Center for Politics

Reseña del editor:

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

Über diese Auflage

• Verlag: Rowman & Littlefield Publishers
• Erscheinungsdatum: 2011
• ISBN 10: 1442206721
• ISBN 13: 9781442206724
• Einband: Tapa blanda
• Anzahl der Seiten: 464