Video Marketing for Libraries: A Practical Guide for Librarians (Practical Guides for Librarians, Band 33) - Softcover

Dalal

Softcover

ISBN 10: 1442269499 ISBN 13: 9781442269491

Verlag: R&L, 2017

Inhaltsangabe

Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. Topics include crafting your message, writing the script, casting, filming, editing, publishing, using online tools & animation software, and assessment.

Über diesen Titel

Über die Autorinnen und Autoren

Heather A. Dalal is Assistant Professor/Instruction & Emerging Technologies at Rider University in Lawrenceville, NJ. In addition to reference and instruction, Dalal creates library tutorials, markets the library with promotional videos, and implements other emerging technologies.

Robin O'Hanlon, MIS is the Assistant Library Director, Outreach & Public Services at the Levy Library at the Icahn School of Medicine at Mount Sinai in New York City. In this role, she oversees access services and all library outreach, marketing, and communication efforts.

Karen L. Yacobucci has a Master's degree in Library and Information Science from the State University of New York at Buffalo and is currently the Content Systems Librarian and Marketing Specialist for the New York University (NYU) Health Sciences Library. In this role, she leads the development, refinement, and implementation of the Library's marketing strategy.

Details zur Ausgabe

• Verlag: R&L
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 1442269499
• ISBN 13: 9781442269491
• Einband: Taschenbuch
• Anzahl der Seiten: 194
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland